Food Artists or Farmers That Take Great Pictures

Food Artists or Farmers That take Great Pictures – They are worth a thousand words – where ever the conversation is held.
When browsing the produce section at my local market, I could choose between ‘regular’ tomatoes or ‘local organic’ tomatoes. The organic tomatoes were smaller, I knew they would spoil quicker, and they were much more expensive. The non-organic tomatoes were larger and less expensive. However, below the pile of organic tomatoes was a photo with a description of the farm they were grown at. In this photo I could see the smiling face of a family of farmers framed by the rolling rows of sunny green crops behind them.

I’m in a generation of eaters who are wary of being advertised to. We who grew up with images of sugary cereals commercials and fast food toys— our coming-of-age story includes the first time we realized we could make our own salads, anytime, and that they would be delicious. We say, yes I am a consumer— I consume FRESH LOCALLY GROWN VEGETABLES. I have chosen my own consumption.
In making the sorts of choices that define ourselves we want to know the whole story. We even give more value to greater story. Add a frame, a title, a artist biography, and you have more ways to be familiar with the artist. When you purchase such art you are appreciating an artist for the time that they have dedicated to being an artist. We can imagine the artist and the time they spend in their studio, studying other artists, of their notebooks filled with sketches that would lead to the presentation.
The phrase “Food Artisan” is similar– when we are purchasing local, organic food, we are appreciating the food “artist” for their time spent creating relationships with the farmers, considering the environmental impact of their choices, learning and cultivating their craft.
It is as though you have made a personal friendship with those who grow and prepare your food, and that you are inviting these people to your home for dinner for a night of conversation. That’s the sort of consumption that the new generation of foodies finds delicious.